Monday, June 21, 2010

Couldn't go to South Africa, but want to feel involved?

This is an incredible outdoor, interactive advertising endeavor by Nike. Everyone remembers the 3 minute, "Write the Future" spot, right?

Well now, Nike is telling fans to "Write the Headline" in their new outdoor ad campaign. Fans can tweet messages that will be displayed on the side of a building in Johannesburg. Pretty fucking sweet!




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